Sunday, February 12, 2012
Politically Incorrect
In class we were talking about our favorite advertisements. Considering that I stopped watching a lot of TV as soon as we got our first computer when I was a freshman in high school (a Tandy PC from Radio Shack), it took me awhile to think about a 'good' commercial. I vaguely remember the one where the old woman is sitting on the floor and she says "I've fallen and I can't get up." I don't so much remember the commercial, but that line became a running joke in popular culture. Then there's the Kit-Kat bar song that I remember singing with my brother and sister when we were little kids. However, I think the oldest commercial that I can distinctly remember growing up was the one for the airline British Caledonia.
Watching this commercial brings back a lot of childhood memories. I now also understand why our mom didn't particularly like us singing this jingle. Of course, it does have a great tune and funny words. And to this day, I still think that the ending with the grouchy housewife is probably the funniest part.
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lol.. that was a good choice. the ad is using a sense of humor to get people to know British Caledonian.
ReplyDeleteThis ad promotes British Caledonian by compare the girls or airline stewardesses with other companies.
ReplyDeleteI think the thesis of this ad is to fly with British Caledonian because it will make you so happy you will want to sing. This ad does a good job attracting attention because it uses a catchy tune. This also helps people remember this commercial.
ReplyDeletethe thesis of this ad is that you will be comfortable and happy if you fly with British Caledonian. The ad used singing and sense of humor as a technique to attract peoples attention.
ReplyDelete